Enter the Zuckerverse? Social Media Churns With New Names for Facebook


Zuckerverse. Timesuck. Faceplant.

They’re only a few of the recommendations being bandied round on-line following stories that Facebook plans to rebrand itself with a brand new group identify. The firm refused to touch upon rumor or hypothesis, in fact, however the Twitterati had no drawback.

The debate careered from wise to screwball to unusual.

“Meta” was one in every of the extra sober trending recommendations, referring to Facebook’s reported need to imagine a reputation that focuses on the metaverse, a digital atmosphere the place customers can hang around.

Bookface, Facegram, Facetagram, FreeFace, FreeTalk, World Changer.

On the wilder facet, Twitter person Dave Pell drew a comparability with musician Kanye West who not too long ago modified his identify to “Ye”.

“It would be awesome if Facebook changes its name to Ye,” he mentioned.

Several humorous recommendations mirrored on-line hypothesis that the alleged rebrand was pushed by founder Mark Zuckerberg’s craving to make Facebook “cool” as soon as extra.

The platform has been abandoned by many youthful customers who’ve moved to apps like Instagram, Snapchat, and TikTok, and has turn into more and more populated by older folks.

“Teenage Wasteland”, one wit prompt.

“The Old People’s App because that’s what us younger people call it,” school pupil Vittoria Esteves instructed Reuters in Rome.

“Boomerville”, prompt Marco, referring to so-called child boomers born in the years following World War II.

‘Streisand impact’

The on-line naming feast was sparked by a report on the Verge tech website {that a} newly named group would act as a mum or dad for all the firm’s manufacturers, together with Facebook itself, Instagram and WhatsApp, and mirror a give attention to digital and augmented actuality.

An announcement is predicted subsequent week, according to the report.

Many recommendations nevertheless mirrored the public’s concern about how the firm handles person security and hate speech. Internal paperwork leaked by a whistleblower fashioned the foundation for a US Senate listening to final week.

“Fakebook”, for instance. Tracebook.

Other folks have been sceptical whether or not a reputation change could be sufficient to detract from the rising authorized and regulatory scrutiny that has tarnished the firm’s fame.

“It’s going to be the Barbra Streisand effect thing going on,” mentioned 20-year outdated Glasgow pupil Thomas van der Hoven, referring to the phenomenon the place in search of to suppress one thing inadvertently turbo-charges well-liked curiosity in it.

“So they’re going to try and change it, and then that’s just going to put the spotlight on the fact that they’re changing it. Why are they changing this?” he added. “So it’s probably going to spit back in their face at some point.”

© Thomson Reuters 2021

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Source: gadgets.ndtv.com