FIFA 23 Could Be Called EA Sports FC, as EA Considers Dropping FIFA Branding


FIFA 22 could be the final FIFA sport. EA Sports is contemplating dropping the FIFA branding that comes from its licensing settlement with the worldwide footballing physique, Fédération Internationale de Football Association — or FIFA. While Electronic Arts did not say what it might be referred to as going ahead, trademark purposes submitted within the UK and EU on October 1 — the day of FIFA 22’s launch — and October 4, respectively, recommend the title “EA Sports FC”. That is a reputation that EA Sports has steadily used inside its FIFA video games.

“As we look ahead, we’re also exploring the idea of renaming our global EA SPORTS football games,” EA Sports group common supervisor Cam Weber stated in a blog post on EA’s web site on Thursday. “This means we’re reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world.”

The seemingly-bombshell announcement was dropped deep right into a submit celebrating the launch success of FIFA 22, which has already amassed 9.1 million gamers since its launch. EA Sports additionally famous that the FIFA rebranding would not have an effect on any of its different licenses, as these 300-plus offers are separate. That means FIFA 23 or EA Sports FC 23 or no matter it is referred to as will proceed to have greater than 17,000 athletes from over 700 groups, and 100 stadiums internet hosting over 30 leagues.

EA’s soccer video games have carried that title ever since FIFA International Soccer in 1993. But FIFA has slowly develop into a poisonous model over a number of years, with most of the physique’s high-ranking officers indicted on wire fraud, racketeering, and cash laundering over corruption investigations into FIFA’s 2018 Russia and 2022 Qatar World Cup bids. If EA Sports is appearing on that, I might say that is coming too late. (*23*) ditched its FIFA World Cup sponsorship — the PlayStation branding was utilized in all stadiums — in late 2014.

With that stated, EA Sports FC 23 simply would not roll off the tongue like FIFA 23 does. Its erstwhile rival Konami has already carried out a poor naming swap, going from Pro Evolution Soccer/ Winning Eleven to eFootball. Now, it looks like it is EA Sports’ flip.

Here are the filings with the UK’s Intellectual Property Office and the EU’s Intellectual Property Office, if you wish to take a look.