How Doosra Tackles Spam by Reversing the Indian Phone Call System


Doosra, a startup that desires to battle the downside of cellphone spam, presents a secondary, digital cell quantity with out the want of a SIM card or an extra gadget. This quantity, which might be activated by way of the Doosra app, might be shared at malls, pharmacies, eating places, supply apps, networking occasions, and retailers, with out worrying about promotional textual content and name spam later. Doosra reverses the conventional cellphone calling system by blocking all calls by default and sending them to voicemail until you whitelist them personally. Subscribers can then select to name again any blocked incoming calls with out revealing their Doosra quantity. 

doosra infograph 1 Doosra

Since its launch, Doosra says it has blocked over 1.5 million messages and 5,00,000 calls from over 45,000 telemarketers. The firm seems to be to succeed in 3-5 million customers in the subsequent 18-24 months. It can also be planning to launch a brand new ‘Passcodes’ function that can enable callers to succeed in out to Doosra clients with out getting blocked, by way of a secret passcode technique.  

Gadgets 360 spoke to Aditya Vuchi, Founder and CEO, Doosra to know a bit extra about the firm’s journey to this point and its future plans.  

doosra aditya vuchi Aditya Vuchi

Aditya Vuchi, Founder and CEO, Doosra

1. What had been you doing earlier than you started Doosra? 

Previously, I based MediaMint (a world advertising and marketing operations agency) with over 1200 staff throughout a number of nations and Zippr (an addressing expertise firm), which companions with municipalities to deploy new-age digital addresses for higher administration. 

2. What motivated you to start Doosra? How did you provide you with the concept? 

Doosra was born from a bitter private expertise just a few years in the past. I used to be buying at a sporting items retailer however determined to stroll away after the billing clerk mandated that I share my private cell quantity for “billing” functions. With my previous expertise in digital advertising and marketing, I absolutely understood the travesty of sharing private info with companies and the resultant behavioural profiling that’s achieved for promoting functions. 

But this incident gave me the concept of making a publicly-shareable cell quantity that may be given at locations the place an individual is uncomfortable sharing their private quantity. 

We began engaged on it in the summer season of 2019, partnering with telecom operators to deliver this distinctive and modern product to market. 

3. Explain in short what Doosra is about and the way it helps customers? 

Doosra is a secondary, digital cell quantity that may be shared wherever; malls, supermarkets, supply apps and so on. with out fear about cellphone quantity abuse from telemarketers and scamsters. By blocking all calls by default, Doosra provides you full management of who can attain and who can’t. 

We are well-positioned for the following causes: 

  • Simple second quantity: All-digital and prompt activation means customers can get a Doosra quantity shortly. 
  • Virtual: No SIM wanted or further gadget required to run a Doosra quantity 
  • Focus on privateness: Doosra gives distinctive name administration options like trusted contacts, trusted providers, and voicemail, which aren’t accessible with any telecom operator 

4. Can you dial somebody utilizing your Doosra quantity? How does that work? 

While Doosra doesn’t have outgoing calls, it does enable customers to name again somebody that has known as them. This ensures there isn’t a ambiguity about the name and if it could be one thing that’s essential to us. This call-back might be achieved by way of a call-bridging system that ensures the private variety of the Doosra consumer is protected. This is similar to the approach by which communication between a buyer and meals supply personnel occurs, the place the private quantity is masked for buyer safety. 

5. Are all calls coming in in your Doosra quantity blocked by default? 

Doosra blocks all calls by default. All textual content messages despatched to this secondary quantity are saved inside the app. However, customers all the time have the possibility so as to add a “trusted number” so you may whitelist the contact and their calls will come by way of. The different technique to enable calls is to show off the name blocker time, location or till when you could. With this setting, all calls on that secondary quantity will get forwarded to your major quantity and won’t be blocked by default. 

In a scenario the place you need to name somebody, however you do not wish to use your major quantity for it, Doosra presents a restrict of 100 minutes (each month), whereby it routes calls by way of an intermediate cloud telephony system. Others can even name you again on this secondary quantity. 

6. Is Doosra free to make use of? 

Doosra, at its core, is all about privateness. That means giving customers full possession of their knowledge. As a consequence, we don’t run adverts or interact in any type of knowledge monetisation. 

Doosra’s income relies on subscription plans at present accessible to our customers.

The six-month plan is Rs. 749 and the 12-month plan is Rs. 999.

7. How many customers have signed up for Doosra until now? 

While we do not talk about particular consumer numbers, Doosra has seen a variety of use instances for the service.  

  • Avid buyers that do not like to provide their private quantity to shops,  
  • Solopreneurs who use Doosra as a publicly-listed numbers on platforms like JustDial and Google Places 
  • Celebrities/ public personalities who use their quantity for ultra-private communication
  • Business individuals that search to separate their skilled  and private communication streams 

8. The yr you started Doosra was the yr of the pandemic? How was it like tackling all the challenges of being in the first yr of enterprise and adjusting round the unprecedented COVID-19 disaster? 

Doosra launched its cell app in September 2020 and this week marks the one-year anniversary of the product.  While we deliberate to launch round May, we needed to postpone the product launch till September as shopper sentiment recovered and other people resumed their buying actions. From a advertising and marketing perspective, we needed to tweak our method to focus closely on digital promoting to get the phrase on the market. 

On the product entrance, now we have been beneficiant beneficiaries of the pandemic. As individuals shopped extra on-line and paid utilizing digital channels, the worry of id theft was heightened and Doosra’s privacy-focused cell quantity was very nicely obtained. 

9. Could you assist give a way of how far Doosra in its one yr of existence? From when it started to the place it’s now 

Since our launch, we have blocked over 1.5 million messages and 5,00,000 calls from over 45,000 telemarketers since our launch. We additionally see vital curiosity from companies that wish to use our telecom stack to higher serve their clients. Just in the final two months, we have added marquee names to our listing of Doosra customers. Our objective is to succeed in 3-5 million customers in the subsequent 18-24 months 

10. What does the current IPO of Zomato imply for tech startups in India? 

The Zomato IPO has heralded a brand new period of public firms the place the Amazon-model of aggressively investing in buyer and enterprise progress is discovering favour. India is a land of alternatives; and this requires pioneers like Zomato to induce the behaviour change wanted (on this case, to order from close by eating places) to make a long-lasting affect. This improvement bodes very nicely for startups and early-stage buyers the place an IPO turns into an actual path to understand returns. This additionally ensures that Indian startups do not simply hand over firms constructed with exhausting work and over time to worldwide funds to take pleasure in the returns and possession. 

11. What are the different plans in the future?

One of the recurring use instances now we have recognized is utilization of a Doosra quantity at marketplaces like FB Groups, OLX and others, the place the deficit of belief is a key concern. To additional shield our customers and provides them the comfort, we’re launching “passcodes”, a approach for callers to succeed in out to the Doosra clients (with out getting blocked) if they’ve the secret passcode which may be shared on particular platforms. These passcodes might be turned on/off in the Doosra app, giving our customers full management over who can attain them. 

12. Do you have got any administration mantra/ recommendation that you simply’d wish to share with future entrepreneurs? 

Expectation – Reality = Frustration 

Entrepreneurship entails working with a number of inner and exterior stakeholders. Having an working framework ensures your decision-making is constant for everybody round you. In my case, setting expectations to be as near actuality minimises frustration.  

13. What is the worker energy? Is Doosra hiring at present? 

Doosra is a small, agile workforce of 25+ product, engineering, advertising and marketing and buyer operations professionals working from varied components of the nation. We imagine that early-stage groups must be nimble, decisive and quick in execution and that has been the key to our success. As a frontrunner, I spend vital time listening to our clients and evolving the product for long-term progress and enlargement. Doosra is seeking to develop the workforce; product managers, full-stack builders, gross sales executives and help representatives.