Mobile gaming startup Homa Games raises $50 million – TechCrunch


Just days after Voodoo acquired Beach Bum, one other French cell gaming firm has information to share. Homa Games is elevating a $50 million Series A spherical led by Northzone. The firm companions with indie sport studios and acts as a writer.

Other traders in as we speak’s funding spherical embody Singular, King, the founders of FuboTV and Daniel Ek’s household workplace. The firm is elevating this Series A spherical simply seven months after raising its seed round (led by Headline and Eurazeo).

In explicit, again in February 2021, the corporate mentioned it managed to generate 250 million downloads. That quantity has doubled because the startup has now delivered 500 million installs.

Homa Games focuses on hypercasual, informal and board video games, a phase of the cell gaming business that requires a methodical, technology-driven strategy. It has developed its personal tech stack that optimizes the efficiency of every sport.

Game builders can construct a prototype with Unity and submit it to Homa Games. After that, Homa Games can check the potential of every prototype to seek out out if it’s value exploring additional.

The startup has developed an all-in-one SDK that helps builders optimize their cell sport by means of analytics and A/B testing to show it right into a worthwhile enterprise. It lets them monitor and enhance crucial metrics of the business — price of acquisition, retention and session occasions. Of course, it will result in a greater common income per consumer.

Homa Games then takes care of publishing the sport on the App Store and Play Store. It depends closely on promoting to generate income.

What’s fascinating is that you just don’t need to spend months or years to craft the right cell sport. With the present state of hypercasual cell video games, sport builders concentrate on one key idea that’s going to make you compulsively launch the sport time and again. All of Homa Games’ success that ended up within the high 20 of most downloaded video games within the App Store and Play Store have been developed in eight days or much less.

“Their platform gives any game entrepreneur or independent studio super powers by allowing them to tap into publishing, analytics and marketing tools to compete on an even footing with the giant game studios across the world. Daniel and Oliver don’t just bring a vision but more importantly, a killer execution that is helping them define and build an entirely new category within gaming,” Northzone’s Pär-Jörgen Pärson mentioned in a press release.

So far, the corporate has launched 40 video games. But Homa Games is growing its launch tempo as 20 video games will probably be launched by the top of 2021.

And now, the corporate is engaged on a subgenre of hypercasual video games. Homa Games name this the “arcade idle” class. Like in lots of hypercasual video games, it includes a textureless stickman character that you just transfer across the digital world. Like in idle video games, gamers have to collect sources to extend wealth and unlock new ranges.

This is what it appears to be like like in Craft Island, Farm Land and Harvest It:

Image Credits: Homa Games

According to the corporate’s blog post, the corporate plans to monetize these video games by means of interstitial advertisements, in-app purchases and subscriptions. Players may select to observe an advert to go sooner.

I don’t know if we should always have a good time this sort of innovation or not, but it surely’s clear that there’s nonetheless a number of enterprise potential in cell gaming. And Homa Games appears properly positioned to change into an essential writer.