Selfbook raises $25M at a $125M valuation to simplify the hotel booking experience – TechCrunch


Selfbook, a hotel cost software program startup, introduced at the moment that it has raised $25 million in a Series A spherical of funding led by Tiger Global Management.

Valia Ventures, Fin Venture Capital, early Stripe worker turned investor Lachy Groom and “strategic” angel traders additionally participated in the financing, which values the firm at $125 million and brings its complete funding raised to $30 million. The valuation represents a practically “16x” enhance from the firm’s valuation when it raised a $2 million seed spherical final quarter, in accordance to Khalid Meniri, co-founder and CEO of Selfbook. Investors corresponding to Better Tomorrow Ventures, Abstract Ventures, TenOneTen Ventures and 9Yards Capital participated on this newest spherical, as nicely “with super pro rata.”

Selfbook claims that its software program provides inns a approach to settle for “one-click” funds immediately on their web sites whereas eliminating fraud and decreasing chargebacks.

Founded in September 2020 as a pivot from a client journey app to a B2B firm, New York-based Selfbook describes itself as the “Shopify for travel” and says it operates at the intersection of hospitality and fintech. Hotels can implement its expertise, in accordance to Meniri, “without a single line of code” to enhance their booking experience immediately on their current reservation techniques.

Selfbook launched with one hotel in April and has subsequently signed contracts representing practically 90 inns, with 15 to date having gone stay. Its prospects span a vary of geographies and embody Le Pigalle in Paris, Eden Rock St Barths and The LINE’s places in Los Angeles, Austin, Texas and Washington, D.C. Selfbook is primarily targeted on the U.S. and EU.

Over the previous six months, the startup has seen a “10x” enhance in Selfbook customers utilizing single sign-on and digital wallets. Additionally, 67% of bookings had been made utilizing digital wallets on cellular. 

Selfbook claims that its software program is the solely cost expertise for inns that helps digital pockets use, together with Apple Pay, Google Pay, PayPal and purchase now, pay later. It additionally helps conventional debit and bank card funds. Besides permitting for “one-click” cost, Meniri says Selfbook’s software program additionally supplies direct booking hyperlinks and sensible merchandising. 

Additionally, the software program may also group a number of providers corresponding to restaurant reservations, spa appointments and actions into a “single payment flow.” This, the firm says, can drive extra upsells for the inns and as a end result, enhance income.


Image Credits: Selfbook

Today, Selfbook has 50 full-time staff, up from solely 4 staff at the starting of the yr. It plans to use its new capital partially to do extra hiring as well as to increasing partnerships with fintech companions and current hospitality techniques.

As talked about above, Selfbook previously operated as a B2C enterprise that gave hotel friends a approach to e-book reservations at over 3,000 inns utilizing its SIX Travel app. In order to facilitate these bookings, the firm created its personal “modern” transaction software program after discovering there have been no current API companions with a easy hotel booking operate on the market.

“When the pandemic hit and deeply impacted the hospitality industry, we decided to democratize our unique payment and transaction engine and improve the direct hotel booking process for all,” Meniri instructed W3Techy. “We relaunched as Selfbook to offer our payment solution directly to hotels” with the aim of serving to the hotel business extra simply get better from the adverse results of the pandemic.

For Tiger Global companion Alex Cook, Selfbook is just not solely modernizing the hotel booking experience, it has the potential to enhance conversion for hotel operators and enhance the booking experience for friends.

And for investor Groom, who’s the former head of Stripe issuing, Selfbook goals to resolve a very actual ache level.

“Anyone who’s booked a hotel online knows how bad the state of payments in hospitality is,” he mentioned in a assertion. “Selfbook is a joy to use, and is obviously the future.”

Side observe: After booking a hotel earlier this yr by way of a third-party supplier and having a nightmare experience to simply cancel the booking, I can respect the want for this form of expertise. It was stunning to me that it was so difficult and tough. So something that may make immediately booking with a hotel extra handy and safer, I’m all for.

Last week, we reported on Citcon, a cellular pockets cost supplier, closing on $30 million in funding in a Series C spherical co-led by Norwest Venture Partners and Cota Capital.