Spotify partners with Shopify to add merch to artists’ profiles – TechCrunch


Spotify this morning announced a brand new partnership with e-commerce platform supplier Shopify that can enable artists on its service to join their Spotify profiles with their Shopify shops, permitting them to market their merchandise immediately to followers by the Spotify app. After connecting their Spotify for Artists accounts with their Shopify on-line retailer, artists will probably be ready to sync their product catalog to Spotify to showcase whichever merchandise they select on their profile within the streaming music app.

From there, followers will probably be ready to browse the merchandise and make purchases. In addition to enabling simpler entry to artists’ current Shopify shops, the combination might supply a further income stream for artists that had not but established a merchandise web site, and will give those that have already got a web site elsewhere a motive to change to Shopify’s platform.

Shopify says it already powers the web sites for 1000’s of artists who’re increasing their companies past music alone to construct “fully realized” manufacturers.

“Artists today are entrepreneurial. They’re building multifaceted brands and businesses, and now we’re making it easier for them to meet fans where they are,” mentioned Amir Kabbara, Spotify’s Director of Product, in a press release. “By bringing entrepreneurship to Spotify, we’re empowering artists to think beyond the traditional merch table with new ways to monetize, and to experiment with their brands through commerce.”

Image Credits: Spotify

Shopify additionally says its bigger app ecosystem might assist artists allow new providers, as effectively, like print-on-demand or product discovery instruments. And Shopify’s infrastructure is ready to handle excessive volumes of visitors for artists with massive followings who could ship surges at occasions — like once they drop new merchandise, for instance, Shopify added.

While the Shopify partnership is important, it’s not the primary time Spotify has teamed up with one other firm to give artists the flexibility to market their merchandise by its app. The comapny, for many years, has supplied artist profile integrations with different merchandise service suppliers. Currently, this features a deal with Merchbar, however in earlier years, Bandpage and Topspin, have been partnered.

With Merchbar, artists can choose 3 merchandise to showcase on their profile. Now artists utilizing Shopify can do the identical.

To get began, artists will first log in to their Spotify for Artists dashboard on desktop, then go to the “Profile” tab, and click on “Merch.” From there, they may choose the three objects from their Shopify retailer to function on their profile. At current, artists are solely ready to join one Shopify retailer per artist.

To encourage sign-ups, Shopify is providing a 90-day free trial to all Spotify artists signing up for the primary time.

However, the function is presently in “beta,” Spotify says. While all artists globally can hyperlink their Shopify shops, the merch will solely seem to listeners in Australia, Canada, New Zealand, the U.Ok. and the U.S. in the interim.

Image Credits: Spotify

Both Shopify and Spotify have related pursuits in enabling the brand new creator financial system, although with totally different focus areas. Shopify sees its e-commerce platform as a complement to creator companies of every kind, whereas Spotify’s curiosity is extra on artists (and now, podcast creators, too). In the previous, Spotify has rolled out a lot of different instruments within the creator house, together with these for ticketing, tipping, and Fans First emails, to assist artists develop their bigger companies.

Earlier this yr, each firms’ CEOs — Spotify CEO Daniel Ek, and Shopify CEO Tobi Lütke — participated in a Clubhouse session the place they talked in regards to the some ways creators at this time have been diversifying their monetization methods.

At the time, Ek hinted in direction of the probabilities of working extra carefully with Shopify, when he famous what number of artists have been already utilizing its platform.

“Almost every successful creator now is omni- talented and omnichannel,” he mentioned on the time. “That means that they are on YouTube putting up videos. They are on Instagram. They are perhaps putting together brands and putting it on Shopify, but they’re also putting out music and merchandise on Shopify and music on Spotify, of course, and touring. And so they’re really just doing a multitude of different things and connecting with their fan bases across many different platforms,” Ek had mentioned.