Twitter actually can’t go a day without releasing new products. But if you happen to’re operating an account for a enterprise or a public determine, its latest addition would possibly seize your curiosity. Soon, businesses and creators will have the option to choose into “professional accounts,” giving them extra instruments to distinguish their profile, shortly promote content material via adverts and capitalize on Twitter’s future e-commerce efforts.
Though Twitter has launched monetization choices for well-liked tweeters, it hasn’t extensively launched completely different profile varieties for businesses, which its rivals at Facebook, Instagram and TikTok have already had for some time.
Twitter classifies anybody who makes use of Twitter for work as an expert — to qualify for an expert account, customers will need to have no repeated historical past of violating pointers, and they have to be genuine, with an account identify, bio and profile image. That means no fictional characters, parody accounts or pet accounts allowed.
Not all customers have the aptitude to change to an expert account simply but. But, when it’s obtainable, customers will have the option to discover a Twitter for Professionals tab by swiping open the sidebar from the Home timeline on the app. A “Switch to Professional” tab will additionally seem beneath profile settings. Then, choose essentially the most correct class and both a enterprise or creator account sort. Once you’ve transformed to an expert account, you will be prompted to observe matters, promote a tweet in an advert marketing campaign, or customise your profile with modules. These embrace an about module, a store module and a newsletter module for customers on Revue, the e-newsletter service Twitter acquired early this yr.
If you determine that perhaps you’re extra of an novice tweeter than an expert, it’s potential to change your account again by navigating to edit profile, then edit skilled profile, then change account sort. You can also toggle between whether or not you’re a enterprise or a creator account, as a result of at this level, typically it’s arduous to inform! Twitter additionally wrote in its FAQ that you could solely convert an present Twitter account to an expert account (you possibly can’t make a brand new account skilled to begin with), and as of now, Twitter doesn’t have plans to permit for adverts focusing on skilled accounts particularly.